![]() ![]() They simply refuse to learn from competitors and they don’t have the skillset to design broadly accessible games. In my mind, most of the console game developers fail on mobile because they’re arrogant. You could describe Fallout Shelter as Tiny Tower meets Faster Than Light in Fallout world In fact, it was very Applesque style launch where Bethesda Game Studios' Todd Howard introduced the new mobile game through various gameplay captures and ended the presentation by saying that “this game is coming out in App Store tonight”. Bold Launch Strategyįallout Shelter had probably the most high-risk/high-reward launch strategy I’ve ever seen in mobile space as the game was launched during the world premiere of Fallout 4 at E3. I believe that the unexpected rise to the top was mainly due to three reasons: 1. Fallout Shelter did this and stayed in the top ten grossing apps for three weeks as well as hit top ten most downloaded games for four weeks (all figures on iOS). It is very rare to see a game that after its launch instantly takes a position in the top 10 grossing games. This deconstruction examines how Fallout Shelter was able to conquer the absolute top of charts so quickly and why the game had little staying power. A couple of weeks after I lapsed, the game started falling from top charts it had so quickly occupied. There was no further aspirations nor need for me to return to the game. ![]() I had cleared the challenges and my vault was full of happy dwellers just doing their jobs and leveling up their skills. There was nothing left to pull me back into the game. Yet after only a weekend of non-stop gaming, I was done. It was a great game that instantly climbed to the top of the charts. The game felt familiar yet new and it lacked all the infuriating monetization mechanics that destroyed the mobile reboot of my other childhood favorite, Dungeon Keeper (link: Will EA learn from the terrible Dungeon Keeper mobile game?). ![]() The retrofuturistic atompunk theme, the characteristic dark humor, and the Vault Boy were all there. And most importantly, Fallout Shelter delivered. Finally, the franchise that I first played 18 years ago on my IBM computer had landed on mobile. I was truly excited when Bethesda's Fallout Shelter launched. ![]()
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